Bing AdCenter is explained in this manual. Bing Ads, formerly known as Microsoft AdCenter and currently known as Microsoft Advertising, has a lot of advantages for online company promotion.
As you’ll see in the sections that follow, Bing AdCenter offers you access to the two main Microsoft networks that you may employ to draw in clients. Additionally, you’ll discover details on how the AdCenter platform functions and strategies to start employing it in accordance with your present requirements.
Bing AdCenter: What Is It?
A pay-per-click (PPC) advertising platform called Bing AdCenter enables companies to place advertisements on the Microsoft Bing search engine and on partner networks including Yahoo, MSN, and AOL.
What is the Bing AdCenter process?
Bing AdCenter works by enabling you to build up marketing campaigns that show your ads when users search for goods or services similar to what your company provides on websites, applications, and software.
You may build a variety of advertising within AdCenter, such as targeted Bing Ads, video ads, text ads that are shown on Microsoft products, and more. Each ad can be tailored to a specific group based on their interests, age, gender, location, etc.
Back when Microsoft AdCenter was called Bing AdCenter:
Microsoft AdCenter was previously known as Bing AdCenter. After the partnership with Yahoo was established in 2012, Microsoft AdCenter was renamed to Bing Ads. The network’s operation and advertising stayed the same despite the name change.
Currently, Bing AdCenter is used for computer advertising:
Bing Ads was renamed as Microsoft Advertising on April 30, 2019, and everything that was previously associated with Bing Ads is now under this new Microsoft branding. Because Microsoft permitted customers to access additional advertising tools that expanded beyond simply Bing and Yahoo Search, such as the Microsoft Audience Network, the name of the Bing AdCenter recently changed (explained later in this guide).
How to Use the Microsoft Bing AdCenter
Three options exist to begin using Bing AdCenter (formerly known as Microsoft Advertising):
- Directly register using a Microsoft Ads account to start building your advertisements right now.
- Before enrolling, make an appointment with an expert to get a demo of the AdCenter platform.
- Without making an appointment, live-chat with a marketing expert to have your questions addressed.
Visit ads.microsoft.com and choose the one that suits you the most. You will have access to 296 million unique people via native advertising channels and 724 million unique monthly searchers on the Microsoft Search Network once you join the Microsoft Advertising platform.
Utilizing Microsoft Advertising (formerly Bing AdCenter and Microsoft AdCenter) has several advantages, such as:
- There is no cost to register.
- There is no set minimum for advertising payments.
- For your campaigns, establish a monthly budget.
- Change your everyday expenditure.
- Through the pay-per-click (PPC) advertising approach, you only have to pay when consumers click on your ads.
- can use the cost-per-thousand-impressions (CPM) option to pay for each 1,000 ad impressions.
- For the best return on investment, experiment with different keywords, bids, and timing (ROI).
- Target a certain audience based on factors like area, Microsoft consumer property, age, gender, and more.
- one of the best substitutes for Google Ads.
- You can easily bring campaign data from other ad networks, like Facebook and Google, into your Microsoft Advertising account.
Advertising AdCenter Networks:
Within the AdCenter platform, there are two main networks you may utilise for online advertising to reach your target audience.
Microsoft Search network:
Bing.com, Bing.de, Bing.co.uk, MSN.com, AOL.com, Yahoo.com, and additional websites owned and run by Bing, AOL, and Yahoo are all part of the Microsoft Search Network. Additionally, users may discover your search advertisements across platforms, including Windows 10, Cortana, Office, Amazon devices, Siri online results, Spotlight Search on Apple devices, and maps on hundreds of top websites.
Network for Microsoft Audiences:
Sites including MSN, Outlook.com, Microsoft Edge, Xbox, Microsoft Start, AOL, and other partners that display advertisements in the form of pictures, text, and video are included in the Microsoft Audience Network. For additional information, see this linked tutorial on Bing Display Ads.
Google AdCenter Synopsis:
- I hope you had fun reading this Bing AdCenter guide.
- As you already know, Microsoft Bing’s pay-per-click (PPC) advertising platform, Bing AdCenter, enables companies to place advertisements on Microsoft Bing’s search engine as well as on partner networks like Yahoo, MSN, and AOL. Bing AdCenter was once known as Microsoft AdCenter.
- Getting its new name in 2019. Its previous name was Bing AdCenter.